The proposal for the Busan Cinema Center and home of the Pusan International Film Festival suggests a new intersection between public space, cultural programs, technology and architecture to create lively and vibrant landmarks within the urban landscape as icons of contemporary culture.
The concept envisions an Urban Plaza of four overlapping zones including an Urban Valley, a Red Carpet zone, the Walk of Fame and the PIFF Canal Park.
Roof elements acting as a Virtual Sky connect the objects and zones into a continuous, multi-functional public urban space. Media, technology, entertainment and leisure are merged in an open-architecture of changeable and tailored event experiences. The result is a responsive and changing space of flows acting as an urban catalyst for cultural experimentation and transformation.