The searchers looks to following parameters of a site at calculation of its relevance (conformity degree to the entered inquiry):
Density of Keywords. The special algorithms of searchers allow to make the semantic analysis of the text to eliminate such pages in which the keyword meets too often.
The Page Rank. Depending on quantity and authoritativeness of the web resources referring to the given site; many searchers don't consider mutual links (friend to friend).
Accordingly, all factors influencing position of a site in the TOP list, it's possible to divide on an external and internal work. Professional SEO experts always does works inside internal pages (are under control of the owner of the web site) — reduction of the text and a marking of pages in conformity with the chosen inquiries, improvement of quality and quantity of the text on a site, the text style (headings, bold, italic), structure and navigation improvement, use of internal links.
Several Advices Around External Seo Optimization:
- The reference weight should not be increased quickly. For absolutely young sites it is better not to put down more than one backlink in day.
- A backlinks placed in the body of article more better, than in a footer. To such backlinks the searchers will be more friendly.
- Choose "link donors" from your thematic sphere. In this case together with positions the Google PR will grow also.
Many companies offer key decisions which include: web design, web development, and SEO optimization. Actually, many clients expect that when they employ someone to make a site, the site will be SEO friendly, but it's not true. On the other hand, many other companies, are engaged only SEO because they consider that thus they can concentrate an efforts for the professional SEO consulting services.